unchanged unless the suggestion of authority be followed promptly by facts.

Don't claim authority unless you carry your license in your pocket. Let reason

support the position that suggestion has assumed.

 

Advertising will help to establish your reputation--it is "up to you" to

maintain it. One speaker found that his reputation as a magazine writer was a

splendid asset as a speaker. Mr. Bryan's publicity, gained by three nominations

for the presidency and his position as Secretary of State, helps him to command

large sums as a speaker. But--back of it all, he _is_ a great speaker. Newspaper

announcements, all kinds of advertising, formality, impressive introductions,

all have a capital effect on the attitude of the audience. But how ridiculous

are all these if a toy pistol is advertised as a sixteen-inch gun!

 

Note how authority is used in the following to support the strength of the

speaker's appeal:

 

Professor Alfred Russell Wallace has just celebrated his 90th birthday. Sharing

with Charles Darwin the honor of discovering evolution, Professor Wallace has

lately received many and signal honors from scientific societies. At the dinner

given him in London his address was largely made up of reminiscences. He

reviewed the progress of civilization during the last century and made a series

of brilliant and startling contrasts between the England of 1813 and the world

of 1913. He affirmed that our progress is only seeming and not real. Professor

Wallace insists that the painters, the sculptors, the architects of Athens and

Rome were so superior to the modern men that the very fragments of their marbles