_Arrangement of words_

 

Cut out modifiers.

 

Cut out connectives.

 

Begin with words that demand attention.

 

"End with words that deserve distinction," says Prof. Barrett Wendell.

 

Set strong ideas over against weaker ones, so as to gain strength by the

contrast.

 

Avoid elaborate sentence structure--short sentences are stronger than long ones.

 

Cut out every useless word, so as to give prominence to the really important

ones.

 

Let each sentence be a condensed battering ram, swinging to its final blow on

the attention.

 

A familiar, homely idiom, if not worn by much use, is more effective than a

highly formal, scholarly expression.

 

Consider well the relative value of different positions in the sentence so that